Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

I see you 👀

When looking for a company or product to solve a problem, customers want to work with someone who truly understands their problem and the pain it’s causing. Customers want someone who “gets it.”

How do you communicate this? Empathy.

As we talked about a few weeks ago, the most effective marketing positions you as the guiding character in your customer’s heroic story.  And to be an effective guide, you need to display two elements — authority and (you guessed it) empathy

This doesn’t mean adding paragraphs of sappy text or emotional videos to your website. Just a single sentence is enough to show you have personal experience with and concern for your customer’s pain.

Action Step:

Determine the strongest pain point your customer is dealing with. Then talk about how your company comes alongside them to help them overcome it. If you need help, fill in some of these blanks:

 

  • “We understand what it’s like to __________________.”
  • “We know how hard it is to deal with __________________.”
  • “Many of our customers have struggled with __________________.”
  • “Don’t you just hate it when __________________.”
  • “We understand how it feels to __________________.”
  • “Like you, we are troubled by __________________.”

Add your empathy statement to the Guide section of your website and sales materials. 

In our next blog we’re going to talk about the other aspect of you being the right guide: your authority.

Topics

Recent Articles

Everything You Need to Know about Google Ads

Are you a small business owner looking to take your advertising to the next level? Running Google Ads can help you get in front of your target market. However, figuring out how to run your first ad is a little daunting. This Google Ads tutorial for newbies explains...

How to Write Great Ads for Your Small Business: 6 Essential Steps

Paid ads can be a great way to boost sales. Unfortunately, they can also obliterate your marketing budget before you get the results you need. Follow these 6 essential steps to write great ads for your small business that bring in new customers and more sales. Step 1:...

Digital Ads Done Right: Navigating the Maze of Paid Advertising

Are you caught in the labyrinth of digital advertising, unsure whether your ad dollars are being spent wisely? You're not alone. Digital advertising is a complex world and a common way for businesses to spend (and often “waste”) money. Managed well, digital...

Would you like free marketing tips to help you grow your business?

You May Also Like…

Frustrated with Marketing?

Strategic marketing takes more that an inactive social account, set-it-and-forget-it Google ads, and messy messaging. Sign up for our weekly marketing tips to take your marketing to the next level.

 

Sign me up!