Lantern Marketing is now part of Guide MKTG. 🎉 Read about the acquisition here.
Delivering valuable content through a lead generator is the key to a successful content marketing strategy. But what type of content? And how does that convert leads?
To motivate qualified leads to give you their email address, you offer them a free gift, also called a lead generator or lead magnet, related to the problem your business solves.
The concept of reciprocity is a powerful marketing tool that leverages human psychology to make potential customers more likely to do business with you.
While some businesses are struggling, we’re busy helping our clients recession-proof theirs by focusing on their #1 asset: existing customers.
Email marketing is one of the most effective ways to reach potential customers and stay connected with existing customers.
You’ve got clear messaging, a website built to convert, a lead generator that provides incredible value….What happens if no one shows up?
Is marketing always on your “I’ll-get-to-it-someday” list? With Guide as their marketing director, our clients are exceeding goals and becoming leaders in their fields. You can do the same.
Don’t miss out on free digital marketing—Set up Google Business Profile now! GBP is often the forgotten channel of digital marketing.
Part of being an empathetic guide is taking objections seriously, not getting defensive, and walking your customer through this part of the decision process.
Whether or not to invest in blogging is a big question for many business owners. Is it worth it?
