Lantern Marketing is now part of Guide MKTG. 🎉 Read about the acquisition here.
Delivering valuable content through a lead generator is the key to a successful content marketing strategy. But what type of content? And how does that convert leads?
To motivate qualified leads to give you their email address, you offer them a free gift, also called a lead generator or lead magnet, related to the problem your business solves.
Can you sum up your business' primary purpose in just a few words? When your leads and customers think of...
The concept of reciprocity is a powerful marketing tool that leverages human psychology to make potential customers more likely to do business with you.
While some businesses are struggling, we’re busy helping our clients recession-proof theirs by focusing on their #1 asset: existing customers.
When you're looking for a new product or service, where do you start? Chances are, you do a quick Google...
How to Leverage Your One-Liner Like a Growth-Minded B2BYour one-liner is a short, succinct statement that...
Email marketing is one of the most effective ways to reach potential customers and stay connected with existing customers.
When it comes to website creation, business-to-business service providers have a difficult job to do. You...
You’ve got clear messaging, a website built to convert, a lead generator that provides incredible value….What happens if no one shows up?
