Lantern Marketing is now part of Guide MKTG. 🎉 Read about the acquisition here.
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There is a foundational piece so many marketers and business leaders skip…
People who can picture their success are more motivated to make it happen
Human beings are more motivated to avoid a loss than to achieve a gain…
Your customers need a preview of the steps they need to take in order to experience success.
“Learn More” does not provoke action in your potential leads. CTAs should be strong and have a purpose.
Surprisingly, your customer is the hero in your company’s story, not you.
Looking for one book that will make the most difference in your marketing? This is it!
What you sell is the solution to your client’s problems. But there is more to it than that.
People look for solutions to their external problems but they buy based on internal feelings.
Feel like you are wasting money on marketing? You are not alone. Here are a few ways you might be.
